Recency Bias in CRM: Why Is It Important To Prioritize Recent Interactions Over Frequency
Let’s talk about something that we’ve all experienced: you recently found a new restaurant, had an amazing meal, and now you can’t stop talking about
The Loyalty Ladder: Ascending Customers From Trial To Advocacy
How well do you really know your customers? Are they just one-time buyers, or could they become your biggest advocates? Customer loyalty remains the bedrock
Maximize Retention, Revenue & Growth With Customer Lifetime Value
The current market scenario suggests that customer acquisition costs are rising and competition is fierce. In these circumstances, Customer Lifetime Value (CLV) is your most
Frequency Vs. Monetary Trade-off: Balancing Customer Loyalty & Revenue
Have you ever tried to figure out what makes a customer loyal? Is it their frequency of visits or the size of their spend that
With eWards, we empower you to harness technology’s potential to propel your story forward and connect deeply with your audience, recognizing the potential behind every data point, click, and transaction.
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