Welcome to eWards Lab

Your Go-To Resource Hub for
Customer Engagement &
Marketing Insights

eWards Lab is the dedicated resource section of eWards, bringing you the latest articles, industry insights, expert advice, and global marketing trends. Stay ahead of the curve with content designed to help you master marketing technology and drive customer loyalty.

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Knowledge Hub

Knowledge Hub, Tech Features

Turn Lapsed Customers into Loyal Advocates: Master the Power of Last Visit Date Segmentation Parameter

Customer Loyalty, Knowledge Hub, Tech Features

Loyalty Program Fraud in Retail & F&B: How to Protect Your ROI and Retain Customer Trust

Knowledge Hub

Loyalty Math 101: Point Liability vs Customer Retention

Customer Engagement, Customer Loyalty, Knowledge Hub

Cohort Retention Analysis: What Your Cohorts Are Silently Telling You

Knowledge Hub, Tech Features

Turn First-Time Visitors into Lifelong Customers: Master the Power of First Visit Date Segmentation Parameter

Customer Engagement, Customer Loyalty, Knowledge Hub

The Repeat Rate Flywheel: How Retention Compounds at Scale

Discover Insights, Trends, and Expert Advice

Explore the latest in marketing technology, industry trends, and expert strategies to elevate your customer engagement efforts and drive loyalty.

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Research & Playbooks

Transform your loyalty strategy with this playbook. Get the insights you need to drive ROI, optimize customer behavior, and tailor your program to your retail category.

Most brands react to performance after the numbers arrive. But in reality, your next month’s retention, movement shifts, and revenue outcomes are already influenced by the campaigns you plan this

Post-Event Engagement: The Momentum Multiplier Playbook helps CRM and growth teams sustain momentum after major campaigns. Using the Recover, Retain, Reignite approach, it turns short-term engagement into lasting customer loyalty.

This article explores how brands can turn past event data into predictive demand. It outlines a 30-day pre-event strategy that helps CRM and marketing teams analyze last year’s performance, anticipate

This article explores the balance between AI and RFM analysis in customer retention strategies, arguing that while AI is powerful for complex tasks, RFM remains a cost-effective method for segmenting

Discover the power of loyalty with Loyalty Ka Tadka. A guide to creating effective loyalty programs that drive repeat business […]

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FAQs

Q. What is eWards Lab?

eWards Lab is the resource hub for eWards, offering expert insights, industry trends, and marketing strategies to help businesses improve customer engagement and loyalty.

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Stay in the loop by subscribing to our newsletter! You’ll get monthly updates on the latest resources, industry insights, and expert tips delivered straight to your inbox.

Q. What types of content can I find in eWards Lab?

You’ll find in-depth resources on marketing technology, industry insights, customer retention strategies, and global marketing trends designed to help you stay ahead in the marketing space.

Q. Who contributes to the content in eWards Lab?

Content in eWards Lab is created by industry experts, thought leaders, and eWards professionals with extensive experience in marketing, CRM, and customer engagement.