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Welcome to eWards Lab

Your Go-To Resource Hub for
Customer Engagement &
Marketing Insights

eWards Lab is the dedicated resource section of eWards, bringing you the latest articles, industry insights, expert advice, and global marketing trends. Stay ahead of the curve with content designed to help you master marketing technology and drive customer loyalty.

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Knowledge Hub

Customer Engagement, Featured

The Loyalty Renaissance: 9 Global Programs That Redefined Customer Engagement in 2025

Knowledge Hub

GST 2.0 Is Here: Will It Make or Break Your Retail Margins?

Knowledge Hub

Winning Back the Silent Majority: Reactivating Lost & Dormant Customers

Discover Insights, Trends, and Expert Advice

Explore the latest in marketing technology, industry trends, and expert strategies to elevate your customer engagement efforts and drive loyalty.

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Research & Playbooks

Most brands react to performance after the numbers arrive. But in reality, your next month’s retention, movement shifts, and revenue outcomes are already influenced by the campaigns you plan this

Post-Event Engagement: The Momentum Multiplier Playbook helps CRM and growth teams sustain momentum after major campaigns. Using the Recover, Retain, Reignite approach, it turns short-term engagement into lasting customer loyalty.

This article explores how brands can turn past event data into predictive demand. It outlines a 30-day pre-event strategy that helps CRM and marketing teams analyze last year’s performance, anticipate

This article explores the balance between AI and RFM analysis in customer retention strategies, arguing that while AI is powerful for complex tasks, RFM remains a cost-effective method for segmenting

Discover the power of loyalty with Loyalty Ka Tadka. A guide to creating effective loyalty programs that drive repeat business […]

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FAQs

Q. What is eWards Lab?

eWards Lab is the resource hub for eWards, offering expert insights, industry trends, and marketing strategies to help businesses improve customer engagement and loyalty.

Q. How do I stay updated with the latest content on eWards Lab?

Stay in the loop by subscribing to our newsletter! You’ll get monthly updates on the latest resources, industry insights, and expert tips delivered straight to your inbox.

Q. What types of content can I find in eWards Lab?

You’ll find in-depth resources on marketing technology, industry insights, customer retention strategies, and global marketing trends designed to help you stay ahead in the marketing space.

Q. Who contributes to the content in eWards Lab?

Content in eWards Lab is created by industry experts, thought leaders, and eWards professionals with extensive experience in marketing, CRM, and customer engagement.