May 23, 2025
The current market scenario suggests that customer acquisition costs are rising and competition is fierce. In these circumstances, Customer Lifetime Value (CLV) is your most
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May 16, 2025
Have you ever tried to figure out what makes a customer loyal? Is it their frequency of visits or the size of their spend that
May 15, 2025
Why do some of your customers convert after the first interaction, while others never come back? What’s the missing link? The answer: Trigger-Based Marketing. In
May 12, 2025
Have you ever wondered why some customers are willing to pay a premium for a product, while others hesitate to buy something even at a
May 8, 2025
Do you ever wonder why some customers just can’t seem to stop buying from certain brands, while others frequently hop from one to another? The
May 7, 2025
Imagine this: a customer walks into your store, browses your products, maybe even makes a purchase, and then—nothing. They don’t come back. How many times
May 6, 2025
Why do some businesses seem to know exactly what their customers want, while others miss the mark? It’s not magic—it’s data-driven strategy at work. If
April 22, 2025
In the rush to acquire new customers, have we forgotten the value of those who slipped away? Let’s change that. We all know the numbers:
April 21, 2025
You know that feeling when you hit “send” on a marketing campaign and wonder, “Did I hit the mark?” Well, you can stop guessing and
With eWards, we empower you to harness technology’s potential to propel your story forward and connect deeply with your audience, recognizing the potential behind every data point, click, and transaction.
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