Knowledge Hub

Stay up-to-date with the latest in CRM & Marketing Innovation
Boost engagement with Monthly Visit Rate segmentation to convert dormant shoppers into regulars.
Turn Dormant Shoppers into Monthly Regulars: Master the Power of Monthly Visit Rate Segmentation Parameter
Read more
CRM segmentation strategy using RFM analysis for retail to improve customer lifetime value and convert seasonal shoppers into loyal customers.
The Profitability Gap: Segmenting ‘Occasion-Only’ vs. Year-Round Shoppers
Read more
The image showcases a Customer Lifecycle Health Report dashboard, highlighting RFM Status Mapping and customer health metrics such as "Active" and "At-Risk." It represents key elements of retail CRM, customer retention strategies, and brand health tracking.
Stop Guessing, Start Growing: Mastering Your Customer Lifecycle Health
Read more
Inventory-Led Loyalty
Inventory-Led Loyalty: Using POS Data to Move Slow-Moving SKUs
Read more
CRM and POS data mismatch illustrated with audit and data reconciliation visuals
The 2026 Audit: Why Your CRM and POS Data Don’t Match
Read more
Turn Casual Shoppers into Brand Loyalists: Master the Power of Total Lifetime Visits Segmentation Parameter
Read more
Experimental and Control Groups in Marketing
Why Experimental and Control Groups Are Essential for Effective CRM Campaigns
Read more
Segmentation Parameter
Turn Lapsed Customers into Loyal Advocates: Master the Power of Last Visit Date Segmentation Parameter
Read more
Loyalty Program Fraud
Loyalty Program Fraud in Retail & F&B: How to Protect Your ROI and Retain Customer Trust
Read more
Load More
Scroll to Top