Knowledge Hub

Stay up-to-date with the latest in CRM & Marketing Innovation
Cohort Retention Analysis
Cohort Retention Analysis: What Your Cohorts Are Silently Telling You
First Visit Date
Turn First-Time Visitors into Lifelong Customers: Master the Power of First Visit Date Segmentation Parameter
The Repeat Rate Flywheel
The Repeat Rate Flywheel: How Retention Compounds at Scale
AOV Vs. Frequency
AOV vs Frequency: Which One Reduces CAC Faster (and When)
DPDP Act 2025
DPDP Act 2025: How Retail & F&B Brands Must Rethink CRM, Loyalty & Personalisation
Coupon marketing
Why Smart Brands Stopped Using Generic Coupons And Started Making 175x ROI
Engagement Health Index
Understanding the Engagement Health Index (EHI): A Game-Changer in Customer Engagement Metrics
Segment Builder of the Week: Current Points
Segment Builder of the Week: Current Points
DPDP Act 2025
DPDP 2025 for Retail & F&B: What You Need to Know to Stay Compliant and Build Customer Trust
Scroll to Top