October 16, 2025
Your customers’ annual spend speaks louder than any survey ever could. What It Is: Total Billing refers to the total amount a customer has spent
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October 8, 2025
Introduction: The Loyalty Revolution Taking Shape in India Walk into a café in Bengaluru or a boutique in Delhi, and chances are that you’re already
October 6, 2025
When India ushered in GST in 2017, it promised to simplify indirect taxation. But over time, multiple slabs, exemptions, and ambiguities crept back in. This
September 23, 2025
Most brands spend heavily on attracting new customers, but overlook a goldmine sitting right in their own database – lost and dormant customers. These are
September 18, 2025
What are AR loyalty programs? AR loyalty programs combine augmented reality technology with traditional rewards systems to create more immersive customer experiences. Instead of simply
September 12, 2025
As artificial intelligence (AI) becomes an integral tool in marketing, companies are increasingly utilizing it to provide highly personalized experiences for their customers. This approach
September 5, 2025
As the festive season approaches, India transforms into a land of celebrations, joy, and shopping sprees. With the promise of vibrant festivals like Diwali, Durga
August 26, 2025
Discover how IoT and CRM are reshaping retail by blending tech and strategy to create personalized, frictionless shopping experiences. As the retail industry evolves, one
August 18, 2025
Imagine losing 30% of your loyal customers overnight simply because they no longer trust how their data is being used (SAP Emarsys). Sounds extreme? Unfortunately,
With eWards, we empower you to harness technology’s potential to propel your story forward and connect deeply with your audience, recognizing the potential behind every data point, click, and transaction.
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