The Hidden Potential of Dormant Customers: Why You Shouldn’t Ignore Them
As marketers, we often put all our focus on customer acquisition. The excitement of growing your customer base is real, […]
Knowledge Hub
Parameter of the Week: Total Billing
Your customers’ annual spend speaks louder than any survey ever could. What It Is: Total Billing refers to the total
The Loyalty Renaissance: 9 Global Programs That Redefined Customer Engagement in 2025
Introduction: The Loyalty Revolution Taking Shape in India Walk into a café in Bengaluru or a boutique in Delhi, and
GST 2.0 Is Here: Will It Make or Break Your Retail Margins?
When India ushered in GST in 2017, it promised to simplify indirect taxation. But over time, multiple slabs, exemptions, and
Winning Back the Silent Majority: Reactivating Lost & Dormant Customers
Most brands spend heavily on attracting new customers, but overlook a goldmine sitting right in their own database – lost
Beyond Points and Discounts: How AR Is Rewriting the Rules of Customer Loyalty
What are AR loyalty programs? AR loyalty programs combine augmented reality technology with traditional rewards systems to create more immersive
How Can AI in Marketing Balance Personalization and Privacy Concerns?
As artificial intelligence (AI) becomes an integral tool in marketing, companies are increasingly utilizing it to provide highly personalized experiences
Why Must Brands Elevate Loyalty Strategies This Festive Shopping Season in India?
As the festive season approaches, India transforms into a land of celebrations, joy, and shopping sprees. With the promise of
How are IoT and CRM Transforming the Future of Retail?
Discover how IoT and CRM are reshaping retail by blending tech and strategy to create personalized, frictionless shopping experiences. As
Why Privacy-First Loyalty Programs Are Defining Customer Engagement in 2025?
Imagine losing 30% of your loyal customers overnight simply because they no longer trust how their data is being used