Parameter of the Week: Total Billing
Your customers’ annual spend speaks louder than any survey ever could. What It Is: Total Billing refers to the total amount a customer has spent
The Loyalty Renaissance: 9 Global Programs That Redefined Customer Engagement in 2025
Introduction: The Loyalty Revolution Taking Shape in India Walk into a café in Bengaluru or a boutique in Delhi, and chances are that you’re already
GST 2.0 Is Here: Will It Make or Break Your Retail Margins?
When India ushered in GST in 2017, it promised to simplify indirect taxation. But over time, multiple slabs, exemptions, and ambiguities crept back in. This
Winning Back the Silent Majority: Reactivating Lost & Dormant Customers
Most brands spend heavily on attracting new customers, but overlook a goldmine sitting right in their own database – lost and dormant customers. These are
With eWards, we empower you to harness technology’s potential to propel your story forward and connect deeply with your audience, recognizing the potential behind every data point, click, and transaction.
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