DPDP Act 2025: How Retail & F&B Brands Must Rethink CRM, Loyalty & Personalisation
India’s Digital Personal Data Protection (DPDP) Act 2025 marks a fundamental shift in how retail and F&B brands manage customer […]
Why Smart Brands Stopped Using Generic Coupons And Started Making 175x ROI
Remember when coupon marketing meant blasting “10% OFF” to your entire email list and calling it a day? Those days
Understanding the Engagement Health Index (EHI): A Game-Changer in Customer Engagement Metrics
In the world of CRM and customer analytics, businesses often focus on counting customers and tracking revenue. But what if
Segment Builder of the Week: Current Points
Your customers are sitting on unused loyalty currency. Will you remind them it’s time to spend it? What It Is:
DPDP 2025 for Retail & F&B: What You Need to Know to Stay Compliant and Build Customer Trust
India has officially entered a new era of data governance. With the Ministry of Electronics and Information Technology (MeitY) notifying the Digital Personal Data Protection (DPDP) Rules 2025, the Digital Personal Data Protection Act 2023 is now fully operational. This marks a major milestone as India’s first comprehensive framework dedicated to protecting digital personal data.
Mastering Customer Retention: A Monthly Framework for Effective Retention and Movement Shifts
Most brands react to performance after the numbers arrive. But in reality, your next month’s retention, movement shifts, and
revenue outcomes are already influenced by the campaigns you plan this month.
Post-Event Engagement: The Momentum Multiplier Playbook
Post-Event Engagement: The Momentum Multiplier Playbook helps CRM and growth teams sustain momentum after major campaigns. Using the Recover, Retain, Reignite approach, it turns short-term engagement into lasting customer loyalty.
Pre-Event Planning: Turning Historical Data into Predictive Demand
This article explores how brands can turn past event data into predictive demand. It outlines a 30-day pre-event strategy that helps CRM and marketing teams analyze last year’s performance, anticipate buyer intent, and activate personalized campaigns across channels—warming audiences and boosting ROI before the event begins.
An Industry Veteran’s Playbook for Real ROI By Abhishek Mimani, Founder Of eWards
This article explores the balance between AI and RFM analysis in customer retention strategies, arguing that while AI is powerful for complex tasks, RFM remains a cost-effective method for segmenting customers and driving ROI.
Loyalty Ka Tadka
Discover the power of loyalty with Loyalty Ka Tadka. A guide to creating effective loyalty programs that drive repeat business