CLV vs. CAC Ratio: Sustainable Acquisition Planning for Long-Term Success
Did you know 60% of SaaS startups fail because they neglect customer retention (Ptolemay, 2025)? How much is each customer really worth to your business,
Recency Bias in CRM: Why Is It Important To Prioritize Recent Interactions Over Frequency
Let’s talk about something that we’ve all experienced: you recently found a new restaurant, had an amazing meal, and now you can’t stop talking about
Personalization Vs. Segmentation: What Is The Key To Winning Over Customers?
We live in a digital-first world where customers expect more than just a transaction. They expect an experience that feels personal, meaningful, and customized according
CRM ROI Calculation: How Incrementality & Lift% Provide True Marketing Impact
If you’re a business leader, CMO, or CRM manager, you’ve probably faced the same nagging question: “Are our CRM campaigns really driving incremental revenue, or
With eWards, we empower you to harness technology’s potential to propel your story forward and connect deeply with your audience, recognizing the potential behind every data point, click, and transaction.
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