AI in Campaign Management
The digital landscape is changing every day. To be competitive and to cater to different consumer behaviors, marketing campaigns need […]
March 2025
AI in Marketing: The Shift From Doing To Thinking
What if your marketing strategy could think for itself? What if, instead of just automating tasks like sending emails and
How WhatsApp Prevents Loyalty Fraud and Saves Retailers Billions
Loyalty programs are one of the retail industry’s most powerful engagement and retention tools. But what happens when these very
Why Planned Obsolescence Is Reshaping Retail – And What You Need to Know
We’ve all been there—holding on to that device, appliance, or even a piece of clothing, only for it to suddenly
Mind Control or Smarter Marketing? How AI Knows What You Want Before You Do
You searched once. Now, it’s everywhere. Is AI marketing a blessing or borderline creepy? Have you ever searched for a