GST 2.0 Is Here: Will It Make or Break Your Retail Margins?
When India ushered in GST in 2017, it promised to simplify indirect taxation. But over time, multiple slabs, exemptions, and ambiguities crept back in. This
Winning Back the Silent Majority: Reactivating Lost & Dormant Customers
Most brands spend heavily on attracting new customers, but overlook a goldmine sitting right in their own database – lost and dormant customers. These are
Beyond Points and Discounts: How AR Is Rewriting the Rules of Customer Loyalty
What are AR loyalty programs? AR loyalty programs combine augmented reality technology with traditional rewards systems to create more immersive customer experiences. Instead of simply
How Can AI in Marketing Balance Personalization and Privacy Concerns?
As artificial intelligence (AI) becomes an integral tool in marketing, companies are increasingly utilizing it to provide highly personalized experiences for their customers. This approach
With eWards, we empower you to harness technology’s potential to propel your story forward and connect deeply with your audience, recognizing the potential behind every data point, click, and transaction.
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