Recency Bias in CRM: Why Is It Important To Prioritize Recent Interactions Over Frequency
Let’s talk about something that we’ve all experienced: you recently found a new restaurant, had an amazing meal, and now […]
customer loyalty
The Loyalty Ladder: Ascending Customers From Trial To Advocacy
How well do you really know your customers? Are they just one-time buyers, or could they become your biggest advocates?
Maximize Retention, Revenue & Growth With Customer Lifetime Value
The current market scenario suggests that customer acquisition costs are rising and competition is fierce. In these circumstances, Customer Lifetime
Frequency Vs. Monetary Trade-off: Balancing Customer Loyalty & Revenue
Have you ever tried to figure out what makes a customer loyal? Is it their frequency of visits or the
Price vs Value Perception: Why Your Customers Don’t Always Buy What You Think They Should
Have you ever wondered why some customers are willing to pay a premium for a product, while others hesitate to
The Power of Habit Loop in Marketing For Unmatched Customer Loyalty
Do you ever wonder why some customers just can’t seem to stop buying from certain brands, while others frequently hop
Winning Long-Term Customer Loyalty with the Power of the Second Visit
Imagine this: a customer walks into your store, browses your products, maybe even makes a purchase, and then—nothing. They don’t