Moving Beyond the Bill: Capturing ‘Known’ Customers at the POS
For most retail enterprises, the Point of Sale (POS) is traditionally viewed as the finish line, the place where a […]
customer loyalty
Loyalty Program Fraud in Retail & F&B: How to Protect Your ROI and Retain Customer Trust
Loyalty program fraud in retail and F&B can result in financial losses, wasted marketing budgets, and diminished customer trust. Using
Cohort Retention Analysis: What Your Cohorts Are Silently Telling You
Stop reading averages. Read cohorts. Cohort retention analysis is one of the most valuable tools at your disposal for understanding
Turn First-Time Visitors into Lifelong Customers: Master the Power of First Visit Date Segmentation Parameter
Stop losing new customers – pinpoint who visited for the first time and win them back before they forget you
DPDP Act 2025: How Retail & F&B Brands Must Rethink CRM, Loyalty & Personalisation
India’s Digital Personal Data Protection (DPDP) Act 2025 marks a fundamental shift in how retail and F&B brands manage customer
Segment Builder of the Week: Total Billing
Your customers’ annual spend speaks louder than any survey ever could. What It Is: Total Billing refers to the total
The Loyalty Renaissance: 9 Global Programs That Redefined Customer Engagement in 2025
Introduction: The Loyalty Revolution Taking Shape in India Walk into a café in Bengaluru or a boutique in Delhi, and
GST 2.0 Is Here: Will It Make or Break Your Retail Margins?
When India ushered in GST in 2017, it promised to simplify indirect taxation. But over time, multiple slabs, exemptions, and
Beyond Points and Discounts: How AR Is Rewriting the Rules of Customer Loyalty
What are AR loyalty programs? AR loyalty programs combine augmented reality technology with traditional rewards systems to create more immersive
Why Must Brands Elevate Loyalty Strategies This Festive Shopping Season in India?
As the festive season approaches, India transforms into a land of celebrations, joy, and shopping sprees. With the promise of