DPDP Act 2025: How Retail & F&B Brands Must Rethink CRM, Loyalty & Personalisation
India’s Digital Personal Data Protection (DPDP) Act 2025 marks a fundamental shift in how retail and F&B brands manage customer […]
customer loyalty
Segment Builder of the Week: Days Since Last Visit
Every extra day a great customer stays away is a signal. Will you act before they drift beyond reach? What
Segment Builder of the Week: Total Billing
Your customers’ annual spend speaks louder than any survey ever could. What It Is: Total Billing refers to the total
The Loyalty Renaissance: 9 Global Programs That Redefined Customer Engagement in 2025
Introduction: The Loyalty Revolution Taking Shape in India Walk into a café in Bengaluru or a boutique in Delhi, and
GST 2.0 Is Here: Will It Make or Break Your Retail Margins?
When India ushered in GST in 2017, it promised to simplify indirect taxation. But over time, multiple slabs, exemptions, and
Beyond Points and Discounts: How AR Is Rewriting the Rules of Customer Loyalty
What are AR loyalty programs? AR loyalty programs combine augmented reality technology with traditional rewards systems to create more immersive
Why Must Brands Elevate Loyalty Strategies This Festive Shopping Season in India?
As the festive season approaches, India transforms into a land of celebrations, joy, and shopping sprees. With the promise of
The Post Purchase Window: Engaging Customers During the Product Satisfaction Peak
Did you know that 65% of a company’s revenue comes from repeat purchases of existing customers? (CX Today) It has
CRM Funnel Mapping: A Journey from Awareness to Loyalty
Did you know that, according to the ABBYY report, 90% of businesses lose potential customers during the digital onboarding process?
CLV vs. CAC Ratio: Sustainable Acquisition Planning for Long-Term Success
Did you know 60% of SaaS startups fail because they neglect customer retention (Ptolemay, 2025)? How much is each customer