Moving Beyond the Bill: Capturing ‘Known’ Customers at the POS
For most retail enterprises, the Point of Sale (POS) is traditionally viewed as the finish line, the place where a […]
Customer Engagement
Why Experimental and Control Groups Are Essential for Effective CRM Campaigns
Use experimental and control groups to measure CRM campaign impact. The experimental group receives the campaign, while the control group doesn’t, helping isolate the campaign’s effect.
Cohort Retention Analysis: What Your Cohorts Are Silently Telling You
Stop reading averages. Read cohorts. Cohort retention analysis is one of the most valuable tools at your disposal for understanding
Turn First-Time Visitors into Lifelong Customers: Master the Power of First Visit Date Segmentation Parameter
Stop losing new customers – pinpoint who visited for the first time and win them back before they forget you
Understanding the Engagement Health Index (EHI): A Game-Changer in Customer Engagement Metrics
In the world of CRM and customer analytics, businesses often focus on counting customers and tracking revenue. But what if
The Hidden Potential of Dormant Customers: Why You Shouldn’t Ignore Them
As marketers, we often put all our focus on customer acquisition. The excitement of growing your customer base is real,
Segment Builder of the Week: Total Billing
Your customers’ annual spend speaks louder than any survey ever could. What It Is: Total Billing refers to the total
The Post Purchase Window: Engaging Customers During the Product Satisfaction Peak
Did you know that 65% of a company’s revenue comes from repeat purchases of existing customers? (CX Today) It has
Loyalty Tiers & Gamification: How Game Theory Can Impact Customer Engagement
Did you know 78% of loyalty programs fail (Propello Cloud)? This stat highlights how challenging it can be to design
Trigger-Based Marketing: Converting Personalized Engagement to Sales
Why do some of your customers convert after the first interaction, while others never come back? What’s the missing link?