Research & Playbooks
In-depth reports and actionable marketing plans.
14 November 2024
This playbook provides a comprehensive framework for designing, implementing, and optimizing loyalty programs using established behavioral theories, data-driven strategies, and actionable insights
14 November 2024
This playbook combines leading theories of consumer psychology with data-driven insights and real-world examples from successful Indian brands to transform your loyalty program into a powerhouse of customer retention and revenue growth.
14 November 2024
This Playbook offers a comprehensive guide to implementing rule-based engines within your CRM that automate campaign classification, streamline operations, and enhance customer engagement. It’s a must-have to make data-driven decisions and improve marketing performance.
14 November 2024
The secret? A Rule-Based approach that automates campaign classification, measures performance, and drives optimization. This playbook offers a step-by-step guide to designing a loyalty program that not only retains customers but maximizes their lifetime value.
21st October 2024
Connecting with your customers is crucial. One of the best ways to do this is through customer segmentation. Divide your customers into specific groups based on certain criteria, you can customize your marketing to fit their unique needs and preferences. This approach leads to higher engagement and better conversion rates.
21st October 2024
Customer loyalty is the key to sustainable growth but winning and maintaining loyalty goes beyond offering good products or services. It requires understanding customers deeply, anticipating their needs, and engaging them at the right time with the right message making data-driven marketing becomes a powerful tool.
21st October 2024
Ever wondered why some customers keep
coming back for the same product while others
wander off? The affinity ratio holds the key to
understanding this behaviour! It’s not just a
number; it’s a treasure trove of insights into your customers’ preferences and habits.
Explore the power of Affinity Ratio.
21st October 2024
Did you know that a staggering 60% of customers become inactive after just a few purchases? In today's hypercompetitive landscape, where customer loyalty seems to be at an all-time low, the urgency for effective re-engagement strategies has never been greater. Learn about the strategy of IPC to win back your customers.
19th July 2024
Today maintaining a clear view of actual insights can be challenging. This issue can be addressed with eWards Analytics dashboard. It simplifies the detailed analyses of sales, transactions, and discount effectiveness that enables businesses to make data-driven decisions, optimize marketing strategies, and enhance customer loyalty.
17th July 2024
Building strong relationships is vital in the competitive F&B and retail sectors. Effective customer retention strategies can boost loyalty and drive repeat business. Explore the key tactics that help businesses create lasting customer connections and ensure to stay ahead of the curve by retaining all your customers.
21st Jun 2024
ChatGPT 4o has revolutionized customer engagement and business efficiency. This cutting-edge conversational AI integrates your business story into every customer interaction, enhancing service and personalizing experiences. Explore the features, applications, and benefits of ChatGPT 4o and give your business a competitive edge in the digital market.
12th Nov 2023
In the dynamic world of business, eWards serves as a catalyst, nurturing the remarkable journeys of dreamers, entrepreneurs, and visionaries. Our marketing strategy doesn't merely rely on lines of code; it operates as a storytelling loom, intricately interweaving your narrative into the digital landscape. Harness our technology's potential & create a meaningful connection with your audience.
With eWards, we empower you to harness technology’s potential to propel your story forward and connect deeply with your audience, recognizing the potential behind every data point, click, and transaction.
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