The network effect is a business principle which means that when an additional node (or store) in a network tends to add an incremental value

The retail industry is continuously evolving and how customers interact with the brands has changed entirely. A Statista survey of 2021 revealed that 44.5% of

Marketing campaigns can either make or break a brand’s reputation. Some campaigns go viral for all the right reasons, and others miss the mark completely,

Is it the lure of discounts or the magic of unforgettable experiences that keep customers returning? To succeed in the current scenario, retail will have

Think back to a time when you entered a store, and the experience was so remarkable that it stayed with you. Maybe it was the

Cognitive biases are mental shortcuts that influence the way people perceive information, make decisions, and interact with the world around them. These biases are patterns

The retail industry is competitive and meeting customer expectations is becoming more complex and demanding. Unlike traditionally, today, shoppers interact with brands across various platforms

Is your brand struggling to build lasting loyalty in a rapidly evolving retail landscape? You’re not alone! Today’s consumers expect more than just high-quality products

Customers are no longer interested in buying just products, but they also invest in better experiences. To understand the experiences that your customers take with