
Picture this: It’s three weeks before Diwali, and you’re staring at last year’s sales reports, wondering why, despite the festivities, your numbers didn’t quite hit
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Picture this: It’s three weeks before Diwali, and you’re staring at last year’s sales reports, wondering why, despite the festivities, your numbers didn’t quite hit
Our 5 senses: sight, sound, smell, taste, and touch, which give rise to Visual Branding, Sonic Branding, Olfactory Branding, Tactile Branding, and Gustatory Branding. Sensory
A/B Testing: A Key Tool for data-driven optimization A/B testing, or split testing, compares two versions of a webpage, feature, or campaign to determine which
Customer relationships are the core of your success for any and every business. With decades of experience in the industry, you must have seen firsthand
Did you know that 65% of a company’s revenue comes from repeat purchases of existing customers? (CX Today) It has long been established that customer
Did you know 78% of loyalty programs fail (Propello Cloud)? This stat highlights how challenging it can be to design a loyalty program that actually
What if you could increase customer engagement simply by changing how you present your offers? Imagine if your customers were “nudged” to opt into your
Did you know that, according to the ABBYY report, 90% of businesses lose potential customers during the digital onboarding process? Businesses are no longer competing
Did you know 60% of SaaS startups fail because they neglect customer retention (Ptolemay, 2025)? How much is each customer really worth to your business,
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