Understanding the Engagement Health Index (EHI): A Game-Changer in Customer Engagement Metrics
In the world of CRM and customer analytics, businesses often focus on counting customers and tracking revenue. But what if […]
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Segment Builder of the Week: Current Points
Your customers are sitting on unused loyalty currency. Will you remind them it’s time to spend it? What It Is:
DPDP 2025 for Retail & F&B: What You Need to Know to Stay Compliant and Build Customer Trust
India has officially entered a new era of data governance. With the Ministry of Electronics and Information Technology (MeitY) notifying the Digital Personal Data Protection (DPDP) Rules 2025, the Digital Personal Data Protection Act 2023 is now fully operational. This marks a major milestone as India’s first comprehensive framework dedicated to protecting digital personal data.
The Hidden Potential of Dormant Customers: Why You Shouldn’t Ignore Them
As marketers, we often put all our focus on customer acquisition. The excitement of growing your customer base is real,
Segment Builder of the Week: Total Billing
Your customers’ annual spend speaks louder than any survey ever could. What It Is: Total Billing refers to the total
The Loyalty Renaissance: 9 Global Programs That Redefined Customer Engagement in 2025
Introduction: The Loyalty Revolution Taking Shape in India Walk into a café in Bengaluru or a boutique in Delhi, and
GST 2.0 Is Here: Will It Make or Break Your Retail Margins?
When India ushered in GST in 2017, it promised to simplify indirect taxation. But over time, multiple slabs, exemptions, and
Winning Back the Silent Majority: Reactivating Lost & Dormant Customers
Most brands spend heavily on attracting new customers, but overlook a goldmine sitting right in their own database – lost
Beyond Points and Discounts: How AR Is Rewriting the Rules of Customer Loyalty
What are AR loyalty programs? AR loyalty programs combine augmented reality technology with traditional rewards systems to create more immersive
How Can AI in Marketing Balance Personalization and Privacy Concerns?
As artificial intelligence (AI) becomes an integral tool in marketing, companies are increasingly utilizing it to provide highly personalized experiences