Demo Case Study – Ewards Lab

Revitalized Brand Success Through Festive Instant Campaigns

Discover how eWards’ festive instant campaigns have driven Kathiawar Stores’ advancement

Strategic Advantages:

– Timely Engagement: Capitalize on current trends for immediate audience engagement.

– Increased Visibility: Respond quickly to trending topics for enhanced brand visibility.

– Urgency and FOMO: Create a sense of urgency for swift customer action.

– Cost-Effectiveness: Utilize existing platforms for potential cost savings.

– Quick ROI Assessment: Analyze performance metrics rapidly due to short campaign duration.

Kathiawar’s Story

Kathiawar Stores started its journey in 1928 in the renowned Sultan Bazaar. With time, it has grown into a respected chain of Cosmetic & Lingerie stores spread throughout the city. Kathiawar Stores is known for its unwavering dedication to providing exceptional customer experiences and is renowned for offering a wide variety of cosmetics, lingerie, and salon furniture and equipment across India.

Business Challenges:

– Customer Retention Challenge: The need to enhance and maintain customer retention in a competitive market.

– Promotion of Exclusive In-House Offers Challenge: Creating awareness and demand for exclusive in-house offers while ensuring the brand remains top-of-mind for customers.

– Real-Time Monitoring : Navigating the necessity of continuously monitoring and adapting campaigns in real-time to achieve optimal outcomes.

How eWards Helped Kathiawar Stores with Instant Campaign

eWards executed an instant campaign for Kathiawar Stores during the festive season, leveraging the immediacy of WhatsApp. Here’s a breakdown:

Leveraging Marketing Technology: Utilized advanced marketing technology for swift campaign execution.
Omnichannel Impact: Employed WhatsApp and SMS as primary channels for immediate communication.
Targeting the Full Database: Targeted the entire customer database to maximize reach and engagement.
Promoting In-House Offers: Focused on promoting in-house offers aligned with the festive season.
Increasing Customer Retention: Aimed to enhance customer retention and engagement.
Real-Time Monitoring and Optimization: Implemented real-time monitoring for immediate adjustments based on audience interactions.

Comparing Results: The Crucial Role of Omnichannel Strategy

Running a campaign solely on WhatsApp yielded diminished results compared to the substantial results achieved when the campaign was executed across both WhatsApp and SMS channels. This striking comparison underscores the pivotal role that an omnichannel approach plays in the success of a campaign. By seamlessly integrating WhatsApp and SMS, we not only amplified the reach and engagement but also maximized the return on investment, showcasing the effectiveness of a comprehensive omnichannel strategy in campaign outcomes.

Conclusion

‘eWards’ instant campaign during the festive season transformed challenges into triumphs for Kathiawar Stores. By leveraging immediate and targeted customer interactions, the campaign boosted engagement and revenue. This success story highlights the power of agility in marketing and the enduring partnership between eWards and Kathiawar Stores.

With eWards, we empower you to harness technology’s potential to propel your story forward and connect deeply with your audience, recognizing the potential behind every data point, click, and transaction.