The RFM Segmentation Model: Importance of Precision Targeting in CRM
Are You Really Targeting Your Customers Right? Today, marketing is all about knowing your customers well and reaching them with the right message. But many
Are You Really Targeting Your Customers Right? Today, marketing is all about knowing your customers well and reaching them with the right message. But many
With the advancement in digital technologies, businesses have more data than ever. Your CRM is packed with customer details, purchase histories, and engagement metrics, basically,
The current market scenario suggests that customer acquisition costs are rising and competition is fierce. In these circumstances, Customer Lifetime Value (CLV) is your most
Have you ever tried to figure out what makes a customer loyal? Is it their frequency of visits or the size of their spend that