Parameter of the Week: Total Billing
Your customers’ annual spend speaks louder than any survey ever could. What It Is: Total Billing refers to the total amount a customer has spent
The Loyalty Renaissance: 9 Global Programs That Redefined Customer Engagement in 2025
Introduction: The Loyalty Revolution Taking Shape in India Walk into a café in Bengaluru or a boutique in Delhi, and chances are that you’re already
CRM Funnel Mapping: A Journey from Awareness to Loyalty
Did you know that, according to the ABBYY report, 90% of businesses lose potential customers during the digital onboarding process? Businesses are no longer competing
CLV vs. CAC Ratio: Sustainable Acquisition Planning for Long-Term Success
Did you know 60% of SaaS startups fail because they neglect customer retention (Ptolemay, 2025)? How much is each customer really worth to your business,
With eWards, we empower you to harness technology’s potential to propel your story forward and connect deeply with your audience, recognizing the potential behind every data point, click, and transaction.
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