AOV vs Frequency: Which One Reduces CAC Faster (and When)
Higher AOV isn’t always better than higher frequency. The debate of AOV vs Frequency is one that many retail and […]
Customer Retention
Segment Builder of the Week: Days Since Last Visit
Every extra day a great customer stays away is a signal. Will you act before they drift beyond reach? What
Segment Builder of the Week: Total Billing
Your customers’ annual spend speaks louder than any survey ever could. What It Is: Total Billing refers to the total
The Loyalty Renaissance: 9 Global Programs That Redefined Customer Engagement in 2025
Introduction: The Loyalty Revolution Taking Shape in India Walk into a café in Bengaluru or a boutique in Delhi, and
CRM Funnel Mapping: A Journey from Awareness to Loyalty
Did you know that, according to the ABBYY report, 90% of businesses lose potential customers during the digital onboarding process?
CLV vs. CAC Ratio: Sustainable Acquisition Planning for Long-Term Success
Did you know 60% of SaaS startups fail because they neglect customer retention (Ptolemay, 2025)? How much is each customer
Personalization Vs. Segmentation: What Is The Key To Winning Over Customers?
We live in a digital-first world where customers expect more than just a transaction. They expect an experience that feels
The Churn Risk Curve: Early Detection of Drop-Offs To Boost Customer Retention
Customer retention remains a top priority for businesses worldwide, yet it’s often overlooked until it’s too late. According to a
Maximize Retention, Revenue & Growth With Customer Lifetime Value
The current market scenario suggests that customer acquisition costs are rising and competition is fierce. In these circumstances, Customer Lifetime
Frequency Vs. Monetary Trade-off: Balancing Customer Loyalty & Revenue
Have you ever tried to figure out what makes a customer loyal? Is it their frequency of visits or the