Parameter of the Week: Days Since Last Visit
Every extra day a great customer stays away is a signal. Will you act before they drift beyond reach? What […]
Customer Engagement
The Hidden Potential of Dormant Customers: Why You Shouldn’t Ignore Them
As marketers, we often put all our focus on customer acquisition. The excitement of growing your customer base is real,
Parameter of the Week: Total Billing
Your customers’ annual spend speaks louder than any survey ever could. What It Is: Total Billing refers to the total
The Post Purchase Window: Engaging Customers During the Product Satisfaction Peak
Did you know that 65% of a company’s revenue comes from repeat purchases of existing customers? (CX Today) It has
Loyalty Tiers & Gamification: How Game Theory Can Impact Customer Engagement
Did you know 78% of loyalty programs fail (Propello Cloud)? This stat highlights how challenging it can be to design
Trigger-Based Marketing: Converting Personalized Engagement to Sales
Why do some of your customers convert after the first interaction, while others never come back? What’s the missing link?