CRM ROI Calculation: How Incrementality & Lift% Provide True Marketing Impact
If you’re a business leader, CMO, or CRM manager, you’ve probably faced the same nagging question: “Are our CRM campaigns […]
CRM for Indian retailers
The Churn Risk Curve: Early Detection of Drop-Offs To Boost Customer Retention
Customer retention remains a top priority for businesses worldwide, yet it’s often overlooked until it’s too late. According to a
The Easiest Way to Use CRM to Win Back Lost Customers
In the rush to acquire new customers, have we forgotten the value of those who slipped away? Let’s change that.