Your customers are sitting on unused loyalty currency. Will you remind them it’s time to spend it?
What It Is:
Current Points shows the live balance of loyalty points (aka credits) in each customer’s wallet at the given moment. It reveals who’s close to redemption thresholds, who’s hoarding value, and who’s ready for an instant reward trigger.
Why It Matters:
This parameter or segment builder is a dormant revenue signal waiting to be activated. High balances mean untapped loyalty value that can drive immediate transactions when nudged.
Smart brands use this to convert “sleeping” points into active engagement, boosting redemption rates and locking in retention.
Examples of Creating Powerful Segments with Current Points
Pro Tip: Use automation to tag customers hitting redemption thresholds (500, 1000, 2000+ points) and trigger “spend it now” campaigns with time-sensitive bonuses.
Single-Parameter Segment
- Segment: Customers with 500+ current points.
- Campaign Idea: “Your rewards are waiting! Redeem 500+ points for instant discounts on your next purchase.”
- Objective: Drive immediate point redemption across all active loyalty members.
Multi-Parameter Segment #1 – High-Value Hoarders
- Supporting Parameter: Total Billing
- Segment: Customers with 1000+ current points and total billing above ₹25,000 in last year
- Campaign Idea: “VIP Reward Unlock: Redeem your 1000+ points for premium gifts or double-value vouchers.”
- Objective: Convert high-spend loyalty into premium reward transactions.
Multi-Parameter Segment #2 – Lapsed Point Holders
Supporting Parameter: Days Since Last Visit
Segment: Customers with 500+ current points who haven’t visited in 60+ days.
Campaign Idea: “Come back & redeem! Your points don’t expire – turn them into rewards this week.”
Objective: Reactivate lapsed customers through their unused loyalty value.
Multi-Parameter Segment #3 – Category-Specific Redemption
- Supporting Parameter: Item Tags
- Segment: Customers with 300+ points who frequently buy Beauty category items.
- Campaign Idea: “Beauty rewards ready! Redeem points for new skincare/ makeup exclusives.”
- Objective: Boost category sales through targeted point redemption offers.
Multi-Parameter Segment #4 – Tier Protection
- Supporting Parameter: Membership Package Expiry
- Segment: Gold tier customers with 800+ points whose membership expires in 30 days.
- Campaign Idea: “Protect your Gold status – redeem points now for renewal bonus + exclusive perks.”
- Objective: Drive retention through combined loyalty + membership value.
Power Combo: 5-Parameter Precision Segment
Using Multi Insight Tool’s advanced segmentation capabilities, you can club up to 5 additional parameters with Current Points to create more targeted customer cohorts.
Current Points + Total Billing + Days Since Last Visit + Item Tags + Membership Package Expiry
- Segment: Gold tier customers with 800+ points, ₹50K+ lifetime billing, 60+ days inactive, Beauty category affinity, membership expiring in 30 days.
- Campaign Idea: “Last Chance VIP: Redeem points for Beauty exclusives + membership renewal bonus before everything expires!”
- Objective: Maximum precision targeting. Recover high-value, high-risk customers with perfect timing across all loyalty dimensions.
Impact You Can Expect from using Current Points to Build Segments
- +30-50% increase in point redemption rates within targeted cohorts.
- 15-25% uplift in transaction frequency from point-activated customers.
- Reduced point expiry losses and improved loyalty program ROI.
- Stronger membership retention through well-timed reward nudges.
Read More: DPDP 2025 for Retail & F&B: What You Need to Know
Key Takeaway:
Current Points segments turn dormant loyalty into active revenue, pairing point balances with behavioral triggers creates instant-win campaigns that customers can’t ignore and brands can’t afford to miss.