Most brands react to performance after the numbers arrive. But in reality, your next month’s retention, movement shifts, and revenue outcomes are already influenced by the campaigns you plan this

Post-Event Engagement: The Momentum Multiplier Playbook helps CRM and growth teams sustain momentum after major campaigns. Using the Recover, Retain, Reignite approach, it turns short-term engagement into lasting customer loyalty.

This article explores how brands can turn past event data into predictive demand. It outlines a 30-day pre-event strategy that helps CRM and marketing teams analyze last year’s performance, anticipate

This article explores the balance between AI and RFM analysis in customer retention strategies, arguing that while AI is powerful for complex tasks, RFM remains a cost-effective method for segmenting

Discover the power of loyalty with Loyalty Ka Tadka. A guide to creating effective loyalty programs that drive repeat business […]

Let's explore how we have grown in the span of a year in terms of industry-first solutions, latest tech development and AI.

This winter enhance your revenue by engaging your customers to be loyal towards your brand. Loyal customers not only spend significantly more but also act as brand ambassadors, spreading positive

This playbook provides a comprehensive framework for designing, implementing, and optimizing loyalty programs using established behavioral theories, data-driven strategies, and […]

This playbook combines leading theories of consumer psychology with data-driven insights and real-world examples from successful Indian brands to transform […]