Your customers’ annual spend speaks louder than any survey ever could.
What It Is:
Total Billing refers to the total amount a customer has spent over the past 365 days, across all transactions.
It captures not just how often they buy but how deeply they invest in your brand.
Why It Matters:
Total Billing is a goldmine for identifying high-value customers. It reveals your most profitable relationships, the ones that deserve early access, personalized offers, and premium experiences.
High spenders don’t just drive revenue, they define your brand’s perceived value. Recognizing and rewarding them builds emotional equity, not just financial return.
Target Audience for This Parameter:
This parameter is most useful for:
Creating Powerful Segments with Total Billing
Pro Tip: Use eWards’ automation to dynamically tag customers crossing your spend thresholds (₹10,000, ₹25,000, etc.) and trigger VIP campaigns instantly with no manual segmentation needed.
1. Single-Parameter Segment
Segment: Customers with total billing over ₹10,000 in the past year.
Campaign Idea: Invite-only “Top Spender Sale” featuring bonus points or exclusive tier upgrades.
Objective: Reinforce loyalty and exclusivity among your top 10% spenders.
2. Multi-Parameter Segment #1 – Lapsed High Spenders
Supporting Parameter: Days Since Last Visit
Segment: Customers with lifetime billing above ₹50,000 who haven’t shopped in the last 60 days.
Campaign Idea: “We value your loyalty – here’s an exclusive comeback offer for our best customers.”
Goal: Reactivate dormant but valuable buyers.
3. Multi-Parameter Segment #2 – Category Loyalists
Supporting Parameter: Category Affinity
Segment: Customers with total billing above ₹20,000 in the Beauty category.
Campaign Idea: “VIP preview – early access to our new beauty range, just for our top aficionados.”
Goal: Deepen engagement with customers who show category-specific loyalty.
4. Multi-Parameter Segment #3 – Renewal Focus
Supporting Parameter: Membership Package Expiry
Segment: Customers with total billing above ₹25,000 whose membership expires in the next 30 days.
Campaign Idea: “Renew now – special retention bonus for our premium members.”
Goal: Align spend-based priority with membership renewal timing.
5. Multi-Parameter Segment #4 – Un-Redeemed Value
Supporting Parameter: Current Points
Segment: Customers with total billing above ₹15,000 who have 500+ unredeemed points.
Engagement Campaign: “Unlock exclusive rewards – redeem your points on your next purchase!”
Goal: Convert dormant loyalty value into immediate transactions.
Impact You Can Expect
- +20-40% higher campaign conversion rates among high-spend cohorts.
- Up to 30% lower churn by retaining your top spenders.
- Increased LTV through upsell and reward campaigns.
- Greater program engagement via well-timed retention and renewal nudges.
Key Takeaway:
Annual spend segments are not just about identifying your best customers, they’re about recognizing relationships worth investing in. By combining Total Billing with behavioral parameters, brands can turn insights into intelligent loyalty strategies that deliver sustained growth.
