Parameter of the Week: Days Since Last Visit
Every extra day a great customer stays away is a signal. Will you act before they drift beyond reach? What […]
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The Hidden Potential of Dormant Customers: Why You Shouldn’t Ignore Them
As marketers, we often put all our focus on customer acquisition. The excitement of growing your customer base is real,
Parameter of the Week: Total Billing
Your customers’ annual spend speaks louder than any survey ever could. What It Is: Total Billing refers to the total
The Loyalty Renaissance: 9 Global Programs That Redefined Customer Engagement in 2025
Introduction: The Loyalty Revolution Taking Shape in India Walk into a café in Bengaluru or a boutique in Delhi, and