AI in Campaign Management
The digital landscape is changing every day. To be competitive and to cater to different consumer behaviors, marketing campaigns need […]
AI in Marketing: The Shift From Doing To Thinking
What if your marketing strategy could think for itself? What if, instead of just automating tasks like sending emails and
How WhatsApp Prevents Loyalty Fraud and Saves Retailers Billions
Loyalty programs are one of the retail industry’s most powerful engagement and retention tools. But what happens when these very
Why Planned Obsolescence Is Reshaping Retail – And What You Need to Know
We’ve all been there—holding on to that device, appliance, or even a piece of clothing, only for it to suddenly
Mind Control or Smarter Marketing? How AI Knows What You Want Before You Do
You searched once. Now, it’s everywhere. Is AI marketing a blessing or borderline creepy? Have you ever searched for a
The Royal Rumble of AI: ChatGPT Vs. DeepSeek Vs. Grok Vs. Gemini
What if we told you that the future of communication is being shaped by machines that can talk, think, and
Why Does Your Loyalty Program Need AI Now?
In previous blogs, we have seen how loyalty programs have evolved from copper coins, and punch cards to a highly
Co-Creation in Loyalty Programs: Is Shared Innovation Really a Thing?
What if your customers could help design your loyalty program? Imagine a rewards system that evolves because your customers directly
How Green Loyalty Program Drives Sustainability & Customer Engagement
Are you losing 4% of loyal customers due to missed sustainable opportunities? What if your loyalty program could save the
The Loyalty Illusion: When Loyalty Programs Fail to Deliver Real Retention
Did you know that only 49.8% of consumers redeem Loyalty Rewards worldwide? At first glance, the programs look successful, boasting