Recency Bias in CRM: Why Is It Important To Prioritize Recent Interactions Over Frequency
Let’s talk about something that we’ve all experienced: you recently found a new restaurant, had an amazing meal, and now […]
Personalization Vs. Segmentation: What Is The Key To Winning Over Customers?
We live in a digital-first world where customers expect more than just a transaction. They expect an experience that feels
CRM ROI Calculation: How Incrementality & Lift% Provide True Marketing Impact
If you’re a business leader, CMO, or CRM manager, you’ve probably faced the same nagging question: “Are our CRM campaigns
The Loyalty Ladder: Ascending Customers From Trial To Advocacy
How well do you really know your customers? Are they just one-time buyers, or could they become your biggest advocates?
The Churn Risk Curve: Early Detection of Drop-Offs To Boost Customer Retention
Customer retention remains a top priority for businesses worldwide, yet it’s often overlooked until it’s too late. According to a
The RFM Segmentation Model: Importance of Precision Targeting in CRM
Are You Really Targeting Your Customers Right? Today, marketing is all about knowing your customers well and reaching them with
InsightX: Your Marketing Intelligence CRM Partner
With the advancement in digital technologies, businesses have more data than ever. Your CRM is packed with customer details, purchase
Maximize Retention, Revenue & Growth With Customer Lifetime Value
The current market scenario suggests that customer acquisition costs are rising and competition is fierce. In these circumstances, Customer Lifetime
Frequency Vs. Monetary Trade-off: Balancing Customer Loyalty & Revenue
Have you ever tried to figure out what makes a customer loyal? Is it their frequency of visits or the
Trigger-Based Marketing: Converting Personalized Engagement to Sales
Why do some of your customers convert after the first interaction, while others never come back? What’s the missing link?