Why You Remember Brands You Can’t Even Name? – The Power Of Sensory Marketing
Our 5 senses: sight, sound, smell, taste, and touch, which give rise to Visual Branding, Sonic Branding, Olfactory Branding, Tactile […]
Don’t Let These Critical A/B Testing Mistakes Derail Your Growth Experiments
A/B Testing: A Key Tool for data-driven optimization A/B testing, or split testing, compares two versions of a webpage, feature,
10 Must-Have Features to Look for in a CRM Platform for Retail in 2025
Customer relationships are the core of your success for any and every business. With decades of experience in the industry,
CRM As A Profit Center – Moving From Cost To ROI Engine
Businesses believe that Customer Relationship Management (CRM) is a cost center. They take it as a necessary operational tool for
The Post Purchase Window: Engaging Customers During the Product Satisfaction Peak
Did you know that 65% of a company’s revenue comes from repeat purchases of existing customers? (CX Today) It has
Loyalty Tiers & Gamification: How Game Theory Can Impact Customer Engagement
Did you know 78% of loyalty programs fail (Propello Cloud)? This stat highlights how challenging it can be to design
Default Choice Theory In Influencing Opt-Ins & Redemptions
What if you could increase customer engagement simply by changing how you present your offers? Imagine if your customers were
CRM Funnel Mapping: A Journey from Awareness to Loyalty
Did you know that, according to the ABBYY report, 90% of businesses lose potential customers during the digital onboarding process?
CLV vs. CAC Ratio: Sustainable Acquisition Planning for Long-Term Success
Did you know 60% of SaaS startups fail because they neglect customer retention (Ptolemay, 2025)? How much is each customer
Recency Bias in CRM: Why Is It Important To Prioritize Recent Interactions Over Frequency
Let’s talk about something that we’ve all experienced: you recently found a new restaurant, had an amazing meal, and now