Do you really know who your top 20% spenders are?
In Indian retail the classic 80/20 split is a myth; data shows a 70/30 split in many verticals, with the top 20% of shoppers delivering 60% of revenue. This mea
September 28, 2026
In Indian retail the classic 80/20 split is a myth; data shows a 70/30 split in many verticals, with the top 20% of shoppers delivering 60% of revenue. This mea